Patton Oswalt

About This Project

MBM linked up with Patton Oswald in the summer of 2019, with the task of taking over his digital presence and expanding the reach of tour events. We started with a fresh new website, allowing fans to easily sort through upcoming shows, locations and tour stops. We also developed a way for Patton to promote and redirect traffic to his tour posters (all proceeds going to the artists).

With the goal of driving physical traffic to shows, we developed regional activations, ran media support through social, drafted unique fan incentives, and ran creative executions.

Responsibilities:

• Ongoing localized media buying
• Social content creation around shows (media and organic)
• Asset creation and advertising material for Netflix special
• Influencer activation
• Onsite social asset capture and management
• Campaign reporting and optimization
• Website management and development

The results have been astounding thus far, as every show we have been involved with has sold out entirely.