We manage all of Adam Carolla’s digital network, including 14 websites and 17 podcasts. The Adam Carolla Show is the #1 most downloaded podcast of all time, and because of this, we saw the opportunity to create and sell merchandise and expand the shows revenue stream. In January 2019, we developed an on-demand merchandising protocol and online shop where users can purchase a range of show products including t-shirts, hoodies, hats, posters, accessories, and more. The on-demand framework allows us to run the shop with zero overhead, and create new products on a weekly basis.
MBM also runs Carolla Drinks, where we house, sell and market Adam’s wine and beer brands. Marketing alcohol is a challenge, as there are strict regulations and protocols of what can and can’t be displayed. Since bringing MBM on as the agency of record, Carolla Drinks has increased revenue 45% in one year.
May 01, 2019