NeoPet CryptoQuest was a 2018 halloween inspired digital asset collectable campaign, with scarcity and value attached to each object. Each NeoPet was fingerprinted to a blockchain, where it’s ownership and authenticity could be tracked and verified.
RareBits (company who licensed NeoPet) contracted MBM to develop the overall marketing strategy, design / Illustrate the site creative, and create unique digital trading cards per character.
After launch and implementation of MBM strategy, the halloween activation sold out in 5 days.
May 01, 2019