Days of our Lives – Original Series Launch – Chad & Abby in Paris

About This Project

In August 2019, in collaboration with Corday Productions, MBM launched the original digital series Chad & Abby in Paris.  

A first for a daytime drama, the limited weekly spin-off offers a deeper look into storylines that run on the network series. This provides an interactive and multimedia component that enhances the viewer experience as they watch the traditional network broadcast.

Weekly episodes air exclusively on The DOOL App, followed by weekly releases on The NBC App a week after each broadcast.

MBM worked alongside Corday to create the concept for the original series, and facilitated the digital components necessary for release. In addition, MBM developed the digital marketing strategies that surrounded the launch, including social assets & coordinated multi-channel posting, media buys, and more.