The DOOL App

About This Project

As a special gift to their loyal fanbase, the long-running daytime drama series, Days of our Lives, wanted to create a set of fun, socially-driven, digital applications that paid tribute to the show’s beloved cast and iconic moment.


MBM designed two interactive apps with Days of our Lives’ unique audience and demographic in mind: The DOOL App & DOOLMoji. 


The ultimate superfan platform, The DOOL App features exclusive access to original content, scripted spin-off series, behind-the-scenes footage, fan-favorite clips from the Days video vault, personalized cast sections, a fan Q&A section, trivia, quizzes, and more.


Designed to be an exciting new way for the show to engage with current fans, re-engage former fans, and attract social-media savvy viewers; the DOOL App is a must-have for any Days of our Lives fan.


Content for the DOOL App is updated weekly, managed by MBM.


Brand, Mobile, Social, Television
Chad & Abby in Paris, The DOOL App