Neo Pets

About This Project

NeoPet CryptoQuest was a 2018 halloween inspired digital asset collectable campaign, with scarcity and value attached to each object. Each NeoPet was fingerprinted to a blockchain, where it’s ownership and authenticity could be tracked and verified.

RareBits (company who licensed NeoPet) contracted MBM to develop the overall marketing strategy, design / Illustrate the site creative, and create unique digital trading cards per character.

Responsibilities:

• Marketing and distribution strategy
• Website creative
• Custom illustrations
• JAVA container builds
• Card illustration containers for NeoPet objects

After launch and implementation of MBM strategy, the halloween activation sold out in 5 days.