About This Project

We were tasked to re-brand Conor McGregor leading into the fight against Floyd Mayweather. This was the largest fight spectical ever to take place. We started with a new website that incorporated a fresh identity for Conor himself, as well as modernizing his digital persona. We built out page specific assets and handled all the creative material, including video production.

We developed exclusive pre-fight material with a distribution partner to all fans an deeper look into his training and tease of what happens behind the scenes leading into the bout (press junkets, panels, paparazzi, weight in, etc.).

We also established a eCommerce solution for him to generate additional revenue as his celebrity grew.

We are continuing to manage the site on a day to day basis and provide additional branding and distribution opportunities to Conor.

Brand, Web