The Bard’s Tale IV: Barrows Deep

About This Project

The Bard’s Tale IV: Barrows Deep is the triumphant return of one of the most iconic RPG series of all-time. It delves into a tactically rich combat system that rewards creativity, solves puzzles to gain treasure and advantages, and discover a beautifully crafted world.


InXile Studios reached out to Media Bridge for design services, media buying, and strategic planning at launch.With tactical media placements through Facebook and Google, we were able to generate a substantial return in relation to spend amount;  providing a huge impact on the launch. Our strategy of mining users within ads to gain data, and leveraging those learnings, proved vital as we increased the spend amount. We tested over 100 creative units, including over 20 videos of various lengths to A/B test against individual audiences. This allowed us to maximize returns against a receptive user-base.