Alien Day 2017

About This Project

Our Alien – and Alien Day – work continued in 2017 as our team built out supplemental content to the main theatrical push for Alien: Covenant. Concepts executed included Facehugger-hunting Instagram stories, a heart-pounding video release showcasing new concept art from the film, and video countdowns using voices from the various Alien films to countdown to April 26th.

In addition, we built out dozens of exclusive-merch announcements for the big day for use on Twitter, as well as live-stream announcements, key image releases, and the day’s final post.