X-Men App

About This Project

Our team developed content for the Victorious-built X-Men Movies app, a iPhone and Android app that gave X-Men Movies fans special access to unique content and features from the film franchise to aid the promotion of X-Men: Apocalypse.

The app offered unique features like polling, which we developed into head-to-head bracketing for fan-favorite mutants. Other content streams included character evolution infographics, custom-drawn posters from a select group of artists, and dynamic fan art and cosplay collected from throughout the web.

Together with Fox and influencer partners like Ryan Higa, our team also collected content from fans and independent creators at WonderCon in Los Angeles for exclusive distribution through the app.

We also later repurposed some of this archival content, along with new assets developed for the Maze Runner franchise, into a larger-scale Fox Fan App that launched at New York Comic-Con in October 2016.

Category
Film, Mobile