To help build buzz for Alien: Covenant, we designed and programmed a working version of the original Alien’s MU/TH/UR, based on a question-and answer AI, to answer fan’s questions about the franchise.
This was not only an interactive experience for fans, but a collection tool for the studio to find out what fans are engaging with and are curious to hear more about. As seen on-screen: each keystroke produced a sound, text had animated actions, and a unique activation sequence animated from scratch.
December 25, 2016