BritBox – One Way Sweepstakes

About This Project

Introduction: This case study presents the successful campaign executed by MBM for BritBox, an online streaming service specializing in British television shows and films. The campaign aimed to promote BritBox’s unique content offerings and engage its audience with an exciting sweepstakes, offering a once-in-a-lifetime trip to London, including a chance to appear on a set as an extra. This case study outlines the strategy, execution, and results achieved during the campaign period.

Campaign Objectives:

1. Increase brand awareness for BritBox and its exclusive British content.
2. Boost user engagement and retention on the BritBox platform.
3. Attract new subscribers and re-engage existing ones.
4. Generate social media buzz and online discussions around the campaign.
5. Enhance the perception of BritBox as an interactive and customer-centric platform.
   
   

Campaign Strategy:

1. Prize Selection: The grand prize was a dream trip to London for seven nights. The winner and a guest would have an extraordinary experience by visiting a set where they would appear as extras in a British television show or film.
2. Leadup and Promotion: The campaign was teased through various digital channels, including social media, email newsletters, and BritBox’s website. A countdown timer created excitement and anticipation for the sweepstakes launch.
3. User Engagement: To enter the sweepstakes, users were required to be BritBox subscribers or sign up for a free trial. Additionally, users were encouraged to share the campaign on social media platforms and refer friends for extra entries, thus leveraging the power of word-of-mouth marketing.
4. Logistics and Planning: [Your Company Name] took care of all logistical aspects, including legal requirements, travel bookings, itinerary planning, and transportation logistics. This provided a seamless and stress-free experience for the winner and their guest.
5. Concierge Service: A dedicated team member from [Your Company Name] accompanied the winner on the trip, acting as a concierge to ensure a smooth and enjoyable experience throughout their stay in London.
   
   

Execution:

1. Pre-Launch Preparation: [Your Company Name] collaborated closely with BritBox to design the campaign concept, finalize the sweepstakes rules, and plan the entire trip itinerary.
2. Campaign Launch: The sweepstakes was officially launched across all digital platforms, and BritBox’s existing subscriber base was notified through email. The campaign microsite provided all necessary details about the prize and how to enter.
3. Social Media Amplification: The campaign was extensively promoted on BritBox’s social media channels, utilizing eye-catching visuals and engaging copy to drive participation and shares.
4. Customer Support: MBM provided customer support for any queries related to the sweepstakes, further enhancing the positive brand experience.
5. Winner Selection: The winner was selected through a randomized draw from all eligible entries, ensuring fairness and transparency.
6. Logistical Execution: Once the winner was announced, MBM immediately took charge of travel bookings, accommodations, transportation, and tour arrangements, leaving the winner with minimal tasks to worry about.
7. Concierge Services: The dedicated team member from MBM joined the winner and their guest in London, ensuring they had a personalized and enjoyable experience during their trip.
   
   

Results:

1. Increased Brand Awareness: The campaign generated significant buzz and discussions on social media platforms, introducing BritBox to new audiences.
2. High User Engagement: The sweepstakes incentivized user engagement, resulting in a notable increase in sign-ups and free trial subscriptions.
3. Boost in Subscriber Numbers: The campaign attracted new subscribers, and existing users were motivated to extend their subscriptions.
4. Positive Customer Feedback: The winner and their guest expressed overwhelming gratitude for the flawless execution of the trip and the personalized concierge service.
5. Social Media Reach: The campaign’s shareability factor led to organic word-of-mouth marketing, amplifying its reach beyond initial expectations.
   
   

Conclusion: The “Once in a Lifetime London Adventure” sweepstakes campaign was a resounding success for BritBox. The seamless execution by [Your Company Name], from the pre-launch planning to the on-ground support, contributed to the campaign’s effectiveness and positive customer experience. The campaign not only achieved its objectives of increasing brand awareness and user engagement but also strengthened BritBox’s position as a customer-focused platform offering unique and memorable experiences to its subscribers.